Design leader · London

Building teams that do
their best work.

Director of Product Design at Cloudflare. 15+ years designing complex technical products and the organisations that build them. Currently moving designers from AI-curious to AI-native.

About

I've spent 8 years at Cloudflare growing from Lead Designer to Director, long enough to have built products, built teams, and figured out what actually makes design organisations work. Currently directing design across Security and Performance products, most recently moving designer from AI-curious to AI-native, helping build the processes and culture to get the whole team shipping with AI-assisted workflows.

Before Cloudflare I spent nearly 5 years at Geckoboard, joining as the sole designer and building the design function at a SaaS dashboarding tool used by thousands of businesses. Prior to that, product design at Huddle an enterprise document collaboration platform where I developed a strong foundation in end-to-end product design.

I'm passionate about building high-performing design teams and creating the conditions for designers to do their best work.

Currently thinking about
  • AI-native design workflows
  • Building curious, high-trust teams
  • Design in complex technical products
  • How AI changes the shape of design
Principles

Great design comes from curious people working on genuinely hard problems together.

Design teams earn trust through delivery, and that trust, over time, opens the doors that matter.

Experience
Cloudflare
Director of Product Design
2025 – Present
Cloudflare

Leading design across Security and Performance, Cloudflare's highest-revenue portfolio. A global team of 11, VP-level partnerships, and an organisation-wide shift to AI-native design practice.

Cloudflare
Design Lead Senior Design Manager
2019 – 2025
Cloudflare

Built and scaled the London design team from the ground up. Led design across Security, Performance, and Analytics. Shipped the WAF redesign, Firewall Events, and Analytics platforms from 0–1.

Geckoboard
Product Design Lead
2013 – 2018
Geckoboard

Joined as the sole designer and shaped the design function over 4.5 years at a SaaS dashboarding tool used by thousands of businesses. Owned end-to-end product design across web and mobile.

Huddle
Product Designer
2012 – 2013
Huddle

Designed core functionality and new features for an enterprise document collaboration platform across web and mobile, partnering with research and engineering from concept through delivery.

Full profile on LinkedIn